In close cooperation with the client and a precise analysis of the environment of the target groups Kontx Kommunikation was able to build up a successful communication strategy for the launch of Pep Shot.
This showed that by addressing people properly the desired effect can be realized - even with a delicate topic.
Business with love and romance is booming – more and more people are looking for their partner online.
Nevertheless, the profile picture is often neglected.
If you do great work with your (SEO), it could mean a significant amount of revenue for your dating business. At the same time, however, it is also an ongoing initiative and needs to be tended and nurtured.
Once you generate a steady stream of traffic from SEO to your online dating site, you need to constantly be maintaining and improving your SEO (Search Engine optimization) in order to keep those rankings (SERPs) you have worked so hard for.
The two most important items needed to rank well in search engines are links to your website and the actual content – the hard part is creating the great dating content and generating those back-links.
It is also important to note that Google, the largest search engine, has hundreds of ranking factors with some factors having more weight than others and does not hold a lot of love for online dating businesses.
Inspired by great success in England and the United States the first photo service for online dating came to Switzerland in the beginning of 2016.
The task for Kontx was to establish this smart business idea on the Swiss market.
Just ask Mark Brooks, who has worked in and around the industry for two decades.
It's estimated that 15% of Americans have used dating websites or apps, with numbers expected to rise in the next many years. Marketers have played a huge role in helping this industry grow from simple online personals to complex platforms with millions of users. New innovations and a growing user base now give marketers more data than ever to play with in online dating. No website has found the magic method of creating a love connection.
“This is a total virgin science,” Brooks quips with a restrained laugh from his deck in Malta.